packaging at united fresh header image
Emily Murracus Director of Marketing

Friday June 29th, 2018 Chicago, Illinois — Mucci Farms announces that CuteCumber™ Poppers won the United Fresh Produce Innovation Award for Best New Packaging at the 2018 United FreshMKT Expo.  With seven nominated packages in the category, the winner was selected by exhibitors and attendees who had the opportunity to cast a vote. “We are delighted to win the packaging award for CuteCumber™ Poppers because we really feel like we’re bringing something new to the greenhouse produce category by including a tasty dip inside each container,” said Emily Murracas, Director of Marketing.  “In addition, our focus was to create multiple convenient packages to accommodate a variety of customers in the rapidly growing snacking category.” 

Fresh off of winning the People’s Choice Award at the Leamington Greenhouse Competition, CuteCumber™ Poppers are a one-bite cucumber variety with exceptional flavour and a crunchy texture. The initial offering of the product will be available in three pack styles to accommodate club stores, retailers and food service.  “With this product, we decided to create a lineup of new packages to give our partners multiple options based on their demographics and value proposition,” explained Fernanda Albuquerque, New Product Development Manager. “The 1.5 lbs and 5 ounce top-seal packages are custom thermoformed trays that securely hold the dip container in place.  The 9 ounce tray is a 3 by 3 ounce format with EZ Snap convenience, allowing consumers to tear off each container for 3 individual snack size packs.” 

cutecumber poppers showcase shotIn addition to exhibiting a booth at the United FreshMKT Expo, Mucci Farms was also a co-sponsor of the breakfast session that announced the recipients of 2018 Retail Produce Manager Awards, which included honourees from the produce and food service industry across the continent. “Sponsoring this event is important to us as it recognizes the front line staff that bring our products to life through merchandising and recipes,” remarked Joe Spano, Vice President of Mucci International Marketing. “We’d like to congratulate all the award recipients and thank them for all they do to raise the profile of healthy eating.”

The Annual United FreshMKT Expo and Convention took place at McCormick Place in Chicago, Illinois from June 25-27.